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January 30, 2021

When advertisers openly portray people as stupid

 Nothing like watching TV and seeing an advertisement for something like "Balance of Nature" fruit and vegetable supplements, or Goli, the apple cider vinegar gummies. You know, no one can take a pill anymore unless they get in touch with their inner child. These commercials show people taking their supplements to the gym. Yes, take a pill between sets. That'll help. You'll digest that pill in 3.5 seconds and feel the surge of energy. Can't do bicep curls before I stuff down a handful of broccoli supplements. Come on. These things won't do anything for you in that short a time, if at all. What's worse, physical activity after ingesting a shot of vinegar probably isn't what you want to do. 

Then there's the blatantly racist Popeye's commercial portraying a black man who is so moved by his delivery of fried chicken he's compelled to sing. What? How is reinforcing negative stereotypes not racist? Or the ill-advised commercials touting drugs to lower your A1C level. They sneak-in "and you could lose some weight," which makes people stop thinking about their blood sugar and think of their bodyfat. Nothing like going from something serious like diabetes to your vanity level over weight loss. 

Then there's Joe Namath and his Medicare ad. He says "get all you're entitled to," followed by some senior citizen droning "I'm getting all I'm entitled to." Arrghh.

We can do better. Much better.


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